I've yet to figure out why people think exhibition games don't matter. Sure, they don't count towards any sort of record and really, the teams you play are pretty much a joke (Windsor REALLY?!). But any true basketball fan, regardless of who they cheer for, loves watching their team play. Personally, I just want to see what the new team looks like, how they gel together, what are prospects for this year look like. Was I worried that we were going to lose? Not even a little bit. But was I jumping up and down yelling at the tv like this was March? Of course. Because regardless of the game, I love basketball. I don't care if it's August or April, I'm going to get into the game, and I think any true basketball fan will say the same thing.
Random Kentucky fact: Last time Kentucky played an exhibition game in Canada was in 1996. They won the National Championship that year.